Deep Bench for 'Madness'

Reynolds, Mike
March 2008
Multichannel News;3/10/2008, Vol. 29 Issue 10, p24
The article reports on the move of CBS Sports to heighten its distribution bench for its video-on-demand (VOD) package tied to the men's basketball tournament of the National Collegiate Athletics Association (NCAA) in the U.S. The March Madness VOD package is composed of advertising-free customized highlights of the 63 tournament games. According to Bob Rose, executive vice president (EVP) of distribution of CBS Sports, deals are in place with other providers for the VOD package.


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