Deep Bench for 'Madness'
- CBS Eyes On-Demand NCAA Year Round. Lafayette, Jon // Television Week;3/9/2009, Vol. 28 Issue 7, p1
This article reveals the plan of CBS to create a year-round video-on-demand (VOD) product featuring college sports video as it signed affiliates for the National Collegiate Athletic Association's (NCAA) March Madness VOD service. A number of cable and satellite distributors such as Comcast,...
- Defending the Belt. // Multichannel News;7/6/2009, Vol. 30 Issue 26, p10
The article focuses on the 100th pay-per-view event milestone of Ultimate Fighting Championship (UFC) on July 11, 2009. According to Zuffa LLC chief executive officer (CEO) Lorenzo Fertitta, the UFC is building a franchise that generates millions in revenue on pay-per-view and forging brand...
- Art of the Deal. Neel, K. C. // Multichannel News;9/29/2008, Vol. 29 Issue 38, p32
The article highlights issues on the agenda of Melinda Witmer, senior vice president and chief programming at cable company Time Warner Cable Inc. One issue concerns talks with satellite-delivered networks about video on demand. Another issue on the agenda has bee sports rights and fees. In...
- Programmers Focus on Free VOD Fare. Clemens, Luis // Multichannel News;12/18/2006, Vol. 27 Issue 50, p28
The article reports on the calls of various cable operators for more free video-on-demand (VOD) fare among multicultural programmers in the U.S. According to analyst Deana Meyers, capable operators realize that they can get more subscribers by targeting minorities with free VOD. However,...
- Basketballs for $6.2B. // Broadcasting & Cable;11/22/99, Vol. 129 Issue 48, p62
Comments on CBS Inc.'s acquisition of the television rights for the National Collegiate Athletic Association (NCAA) basketball tournament. Importance of event programming in the industry.
- CBS nets college hoop pact for $1.73 bil. Walsh, Thomas; Walsh, Brian // Variety;12/12/94, Vol. 357 Issue 7, p32
Features an agreement between CBS Inc. and the National Collegiate Athletic Association concerning exclusive coverage of NCAA games. Cost of deal; Coverage rights; CBS losses in major sports; Comeback projects.
- College Hoops Hopping. Consoli, John // MediaWeek;10/30/2000, Vol. 10 Issue 42, p8
Predicts the performance of the television coverage of the National Collegiate Athletic Association (NCAA) tournament by CBS network in March 2001. Reasons for the optimism of the network; Ratings for NCCA tournament coverage in 1999; Support generated by the network from buyers and advertisers.
- In hoops novelties, score one for CBS. Quindt, Fritz // Sporting News;03/26/2001, Vol. 225 Issue 13, p12
Reports on CBS Inc.'s broadcasting of the National Collegiate Athletic Association tournament.
- TBS Scores With Baseball. UMSTEAD, R. THOMAS // Multichannel News;10/15/2007, Vol. 28 Issue 41, p10
The article reports that U.S.-based cable television network TBS Inc. hopes that its coverage of the Arizona Diamondbacks-Colorado Rockies National League Championship series will deliver the same ratings as its Major League Baseball's Division Series playoff telecasts. The 12 Division Series...