Just the facts

March 2008
Multichannel News;3/10/2008, Vol. 29 Issue 10, p22
The article presents statistics on the number of U.S. Internet users who are also an electronic mail users and the percentage of U.S. consumers who open electronic mail marketing offers.


Related Articles

  • Why is geotargeting shunned for email? Wiewer, Volker // Precision Marketing;5/2/2008, Vol. 20 Issue 13, p9 

    The author reflects on the advantages of geotargeting in relation to electronic-mail (email) communications in the direct marketing. He states that geotargeting refers to the geographic location of an online user and enables the company to acquire information regarding the user's residency and...

  • metrics.  // EContent;Jun2007, Vol. 30 Issue 5, p17 

    The article presents statistics on a variety of topics including the percentage of total online video content watched in the U.S. in 2006 and 2010, the types of information that U.S. Internet users specifically look for on blogs, the preferred type of streaming content according to U.S....

  • 116 million online consumers translates into multi-channel marketing opportunities.  // Hudson Valley Business Journal;1/22/2007, Vol. 18 Issue 4, p26 

    The article reports that the number of online consumers is increasing in the U.S. According to a healthcare market research firm Manhattan Research, 116 million adults reported using the Internet for health information in 2006. That was an increase of 75 million compared to five years ago. This...

  • The Age of Digital Marketing. Lisanti, Linda // Convenience Store News;2/8/2010, Vol. 46 Issue 2, p19 

    The article discusses the implications of digital marketing towards the growth of convenience retail trade in the U.S. It stresses that smart phones, online social networks and electronic mails (e-mails) are changing how convenience retailers communicate to consumers and promote their services....

  • Classifying and Identifying of Threats in E-mails -- Using Data Mining Techniques. Shekar, D.V. Chandra; Imambi, S.Sagar // International MultiConference of Engineers & Computer Scientists;2008, p562 

    E-mail has become one of the most ubiquitous methods of communication. The large percentage of the total traffic over the internet is thee-mail. E-mail data is also growing rapidly, creating needs for automated analysis. So, to detect crime, to organize bundles of emails, a spectrum of...

  • E-mail marketing doesn't click here. Del Boccio, Olimpia // Ad Age Global;Mar2001, Vol. 1 Issue 7, p40 

    Focuses on e-mail marketing in Latin America as of March 2001. Latin American countries which have updated their data protection laws to guard consumers and regulate the use of e-mail as a marketing tool; Number of users of the Brazil Online database.

  • Net user rights are top of the bill.  // Marketing Week;9/21/2000, Vol. 23 Issue 34, p55 

    Focuses on the establishment of the Responsible Electronic Communication Alliance to promote professional standards for online communication and marketing in the United States. Electronic mail service bureaus forming part of the alliance; Concern among Internet users about the e-mail they are...

  • Impulsive actions. Massey, Ben // Precision Marketing;4/2/2004, Vol. 16 Issue 22, p19 

    Presents guidelines on electronic mail marketing in Great Britain. Ease of overwhelming the database with e-mail marketing messages; Potential for increased dialogue with the Internet user; Opt-in legislation; Unsoliciated electronic mail messages; Drawbacks of sending e-mail to cold prospects;...

  • HOW TO FIGHT E-MAIL FATIGUE. Bannan, Karen J. // B to B;9/29/2008, Vol. 93 Issue 13, p4 

    The article presents the author's suggestions on fighting with electronic mail (e-mail) fatigue. The author asserts that sending too many e-mails can cause a negative effect on the open rates and can also lead to unsubscribes and false spam reports. According to one of the experts, companies...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics