March 2008
Multichannel News;3/10/2008, Vol. 29 Issue 10, p22
The article offers views on the upfront outlook of the cable television industry in the U.S. Antony Young, president of Optimedia U.S., said that there should be rules to follow concerning television ratings. According to Michael Learmonth of Silicon Valley Insider, there would be an 80 percent of pre-sell of television networks if 2009 brings a pullback. Chris Albrecht of NewTeeVee said that the advertising gained from high-profile events, such as Olympics and the presidential election.


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