Putting Ads on VOD Menu

Umstead, R. Thomas
March 2008
Multichannel News;3/10/2008, Vol. 29 Issue 10, p22
The article focuses on the influx of advertisements on a video on demand (VOD) services in the U.S. Cablevision Systems Corp. introduced free video on demand (VOD) from Food Network and HGTV of Scripps Networks Inc. According to media research firm Park Associates, 40 percent of all on-demand content on cable systems will be ad-supported by 2012.


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