WWE Saturates The Marketplace

Haugsted, Linda
March 2008
Multichannel News;3/10/2008, Vol. 29 Issue 10, p13
The article reports on the effort of World Wrestling Entertainment (WWE) to top the previous buy rate of Wrestlemania 24 which will be held in Orlando, Florida on March 30, 2008. The company is adding more elements to attract viewers through advertising and promotion. Geof Rochester, executive vice president of marketing of WWE, said that the growing interest of viewers is primed by stories created for the wrestlers.


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