NBCU's Olympic Ambitions

Moss, Linda
March 2008
Multichannel News;3/10/2008, Vol. 29 Issue 10, p2
The article reports that NBC Universal has been negotiating with distributors about carrying the 2010 Winter and 2012 Summer games with a super-sized package of high definition television (HDTV). The enhanced Olympic package is being offered to keep distributors on board after a series of pacts of former NBC Cable president David Zaslav. The company is only seeking extensions that cover the 2010 and 2012 Olympic games given the fact that deals vary from one distributor to another.


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