TITLE

Omnicom moves in on global HP

AUTHOR(S)
Nettleton, Kate
PUB. DATE
February 2008
SOURCE
Campaign;2/29/2008, p1
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on the bid of Omnicom Inc. to handle the global advertising business of computer company Hewlett-Packard (HP) Co. It states that HP has allocated a total of $100 million for the advertising of its products worldwide. HP has employed various agencies to manage its advertising business, which include Omnicom's Goodby Silverstein & Partners company for its global branding account and McCann Erickson for the marrketing of its personal services.
ACCESSION #
31330904

 

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