McAleese foresees prosperous future
- Exporters should act to protect brand names. Taylor, Michael // NZ Business;Aug96, Vol. 10 Issue 7, p62
Focuses on the need for New Zealand exporters to protect their brands using the protections offered by destination countries. International emphasis on protection for intellectual property rights; Main reason for the government's involvement at both bilateral and multilateral levels.
- Locog is over-protective. // Marketing Week;8/2/2012, Vol. 35 Issue 29, p12
The article presents quotes from readers about rules protecting brand name products related to the 2012 Olympic and Paralymic Games enacted by the London Organising Committee of the Olympic and Paralympic Games (LOCOG).
- Appendix F: Sample Cease-and-Desist Letters. // Defending the Brand;2004, p243
Examples of cease-and-desist letters in relation to the abuse of brands or intellectual property online discussed in the book "Defending the Brand" are presented.
- It's all in a name. // Accountancy;Feb2003, Vol. 131 Issue 1314, p10
The article highlights the case of Tottenham Hotspur, a football club. Tottenham Hotspur football club has won the court battle with a street trader who claimed that the name Tottenham was not the sole property of the club because it is also the name of a town in England. The court has allowed...
- McAleese foresees prosperous future. // Bulk Transporter;Mar2008, Vol. 70 Issue 9, p10
The article reports on the perspective of Joe McAleese, chairman of the Heavy Duty Manufacturers Association (HDMA) concerning the future of the truck industry in the U.S. He urged members to plan for sustainable growth, acknowledge the emergence of the global economy and ensure safety through...
- Why Can't UGLY Be PRETTY??? Edwards, Jim // Brandweek;4/18/2005, Vol. 46 Issue 16, p32
Focuses on the Ugly Clothing brand created by marketer Jonny Adams. Background on the establishment of the business; Efforts of the business to market its brand to celebrities; Intellectual property issue on the brand.
- Branding: From a commercial perspective. Noble, John // Journal of Brand Management;Feb2006, Vol. 13 Issue 3, p206
Ask someone to distinguish a trade mark from a brand and there may be a problem; for some, the two are synonymous. To others, while they may know what a brand is, they may find it hard to define one. This paper explains brands and looks at the similarities and differences they have with trade...
- GUARDING A CULTURAL ICON: CONCURRENT INTELLECTUAL PROPERTY REGIMES AND THE PERPETUAL PROTECTION OF ANNE OF GREEN GABLES IN CANADA. Slane, Andrea // McGill Law Journal;Jun2011, Vol. 56 Issue 4, p1011
This article uses the various intellectual property protections afforded to the classic children's novel Anne of Green Gables as a means of illustrating the blurring between copyright, trademark, and official marks regimes in Canada. By not keeping these regimes distinct, the author argues,...
- Flossed for words: developments in oral care. Ainsworth, Steve // Dental Nursing;Dec2008, Vol. 4 Issue 12, p706
The article discusses some of the key developments in oral care based on the history of dentistry. One of the most familiar objects in the development of oral care is the humble toothbrush has been the subject of more than 3000 different patent applications over the last 150 years. Another...