TITLE

Bloomingdale's Ups Home Fashion Profile

AUTHOR(S)
Sloan, Carole
PUB. DATE
March 2008
SOURCE
Home Textiles Today;3/10/2008, Vol. 29 Issue 8, p6
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports that Bloomingdale's Inc. is boosting its efforts to establish its home furnishings business as a fashion-forward authority. The "bHome" catalog is part of this effort to push Bloomingdale's as a fashion store first. The catalog was mailed concurrently with the store's semi-annual fashion book "HOT." New merchandise will be featured every month and the store will conduct a series of special events for home.
ACCESSION #
31313296

 

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