TITLE

Working Out the Kinks

AUTHOR(S)
ALLEVEN, MONICA
PUB. DATE
March 2008
SOURCE
Wireless Week;3/15/2008, Vol. 14 Issue 6, p20
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article discusses the efforts made by mobile companies to become competitive. It reveals that some mobile vendors are banking on mobile advertising to sweeten the deal, both for their own revenue gains and consumer uptake. Each of them has its own promotions and gimmicks to attract customers attention and draws in revenue for the company. According to analysts, mobile content is moving past tried-and-true ringtones and short messaging service.
ACCESSION #
31309353

 

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