Working Out the Kinks

March 2008
Wireless Week;3/15/2008, Vol. 14 Issue 6, p20
Trade Publication
The article discusses the efforts made by mobile companies to become competitive. It reveals that some mobile vendors are banking on mobile advertising to sweeten the deal, both for their own revenue gains and consumer uptake. Each of them has its own promotions and gimmicks to attract customers attention and draws in revenue for the company. According to analysts, mobile content is moving past tried-and-true ringtones and short messaging service.


Related Articles

  • Honey, I Shrunk the Ad Campaign. Mehta, Nihal // Pharmaceutical Executive;Jan2007, Vol. 27 Issue 1, p82 

    The article focuses on the new marketing strategy for pharmaceutical companies to deliver health information and sample coupons direct to consumers by using cellular phones. The new approach is called mobile marketing which is paperless, scalable and allows companies to build one-to-one...

  • Putting Intel inside the wi-fi world.  // Campaign;4/29/2005, Issue 18, p16 

    The article presents a business strategy analysis of Intel Corp.'s product Intel Centrino. Among the target audience for Intel's product there are consumer mobile technology end users, business mobile technology end users and key decision-makers. Intel enjoys a robust market position,...

  • BACK IN THE RACE. Luna, Lynette // Mobile Radio Technology;Jun2008, Vol. 26 Issue 6, p34 

    The article discusses the benefits and advantages provided by WiMAX application within the telecommunication industry. It stresses that many believed that the future of technology was in danger when Sprint and Clearwire encounter difficulties in its market. However, it emphasizes that WiMAX...

  • Map Your Leads. Dudley, Rick // Qualified Remodeler;Jun2008, Vol. 34 Issue 6, p62 

    The article discusses the importance of a lead map in determining and forecasting one's leads to boosts marketing. It states that a lead map is a diagram where one's leads take through one's company. It added that it is essential to firms looking to establish more business through current...

  • Frog Soup Revisited. McCADDEN, SHAWN // Remodeling;Jun2012, Vol. 28 Issue 6, p19 

    The article presents the author's opinion on the need for a remodeling business to deal with challenges such as ineffective marketing, inadequate business planning, and poor business management. The author suggests that a business should not tolerate under-performing and under-skilled staff, and...

  • Creaking Wealth From Talent in the 21st Century. Bryan, Lowell; Joyce, Claudia // International Professional Performance Magazine;2007, Vol. 15 Issue 3, p13 

    The article discusses the principles practiced by the biggest and best companies in order to realize greater profits from the advantages of the digital ages and the global economy. The principles include managing away complexity, bureaucracy redundancy, strengthening the authority of key...

  • THE CRISIS CLIENTSIDE.  // Campaign;10/10/2008, Issue 39, p22 

    The article presents a perspective on having solutions in place, being with any business. According to the author, if as a business, there are no planned solutions for a tougher business climate, then there are many new solutions amount to a closing of the stable door. Talking about advertising...

  • 12 TRENDS THAT WILL DEFINE BUSINESS IN THE NEW NORMAL.  // Interior Fitout;Feb/Mar2012, p32 

    The article focuses on the 12 trends which will describe business as it finds ways to deal with the changing tastes of consumers and economic pressures. It says that one of the trends is the idea to know that consumers know that innovation outdates expensive technology. It states that business...

  • Shelf Life. Gibbs, Colin // RCR Wireless News;5/15/2006, Vol. 25 Issue 20, p1 

    The article discusses the marketing strategies used by various mobile virtual network operators in the U.S. in 2006. Sister operators Disney Mobile and Mobile ESPN have a substantial edge against many competitors, of course. In addition to deep pockets and first-rate brand identities, the...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics