February 2008
Inside Tucson Business;2/18/2008, Vol. 17 Issue 37, p13
The article presents news items related to retail trade in Arizona. The MSNBC TV program "Your Business" featured the retail chain Fresco Pizzeria & Pastaria, telling how it rebranded itself by overcoming negative publicity. The Phoenix Suns basketball team and the retail chain, Fry's Food Stores, have introduced an incentive program for the team's fans.


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