TITLE

Can ad-funded customer magazines pay their way?

PUB. DATE
February 2008
SOURCE
Media Week;2/26/2008, Issue 1151, p12
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article presents the answers of British publication marketing executives Ed Axon, Andrew Hirsh, Justine Daily and Ian Sewell to a question of whether advertising-funded customer magazines can pay their way.
ACCESSION #
31282166

 

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