TITLE

"Bigger Than a Show—Better Than a Circus": The Broadway Musical, Radio, and Billy Rose's Jumbo

AUTHOR(S)
Block, Geoffrey
PUB. DATE
June 2006
SOURCE
Musical Quarterly;Summer/Fall2006, Vol. 89 Issue 2/3, p164
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
The article focuses on producer Billy Rose, his musical "Jumbo" and the role of the Radio in the promotion of musicals. It states that radio's role in the life of Broadway show motivates the posthumous historical belief and critical verdict that 1930s musicals were no integral entities, but all about comedians and songs. One of Rose's promotional schemes for "Jumbo," was to broadcast a series of a dozen weekly 30 minutes radio programs. "The Jumbo Fire Chief Program," sponsored by Texaco Oil Company, ran on 12 successive Tuesday evenings from 9:30 to 10:00 on WEAF station on the National Broadcasting Company network from October 29, 1935 to January 14, 1936.
ACCESSION #
31279164

 

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