"Bigger Than a Show—Better Than a Circus": The Broadway Musical, Radio, and Billy Rose's Jumbo

Block, Geoffrey
June 2006
Musical Quarterly;Summer/Fall2006, Vol. 89 Issue 2/3, p164
Academic Journal
The article focuses on producer Billy Rose, his musical "Jumbo" and the role of the Radio in the promotion of musicals. It states that radio's role in the life of Broadway show motivates the posthumous historical belief and critical verdict that 1930s musicals were no integral entities, but all about comedians and songs. One of Rose's promotional schemes for "Jumbo," was to broadcast a series of a dozen weekly 30 minutes radio programs. "The Jumbo Fire Chief Program," sponsored by Texaco Oil Company, ran on 12 successive Tuesday evenings from 9:30 to 10:00 on WEAF station on the National Broadcasting Company network from October 29, 1935 to January 14, 1936.


Related Articles

  • What's on the Air?  // New Republic;8/17/38, Vol. 96 Issue 1237, p51 

    Presents information on several radio programs related to socio-political issues to be aired in the U.S. Interviews conducted by F.B. Cleland of Minnesota University to farmers, farm workers and their families on current problems, will be aired on Sunday, August 14, by the Columbia Broadcasting...

  • The Music That Is Broadcast. Haggin, B. H. // New Republic;1/20/32, Vol. 69 Issue 894, p266 

    Compares the radio broadcasting policies of Great Britain and the U.S. Impact of the policy of public monopoly in broadcasting, on the quality of the British radio programs; Role of British Broadcasting Corp. (BBC) in the handling of classical music and keeping the British public informed of the...

  • What's on the Air?  // New Republic;6/30/37, Vol. 91 Issue 1178, p226 

    Presents a schedule of various radio programs of the National Broadcasting Co. Inc., CBS Broadcasting Inc., and other radio stations in the U.S.

  • Defensive Transcriptions: Radio Networks, Sound-on-Disc Recording, and the Meaning of Live Broadcasting. Russo, Alexander // Velvet Light Trap: A Critical Journal of Film & Television;Fall2004, Issue 54, p4 

    Investigates the conflicted relationship of the National Broadcasting Co. (NBC) with recorded programming during the late twenties and thirties. Way in which NBC and CBS justified their oligopoly in the 1930s and 1940s; Discussion of how the aesthetics of live radio anchored the political and...

  • RADIO: The Big Acts. Carson, Sal // New Republic;10/18/48, Vol. 119 Issue 16, p27 

    The article reviews several radio programs, including "The Eternal Light," on the National Broadcasting Co. Inc. (NBC), "Stop the Music," on the American Broadcasting Co. network, and the "Family Hour of Stats," on the CBS Broadcasting Inc.

  • ON THE AIR: Theatrical Life. Carson, Saul // New Republic;10/10/49, Vol. 121 Issue 15, p22 

    Reports that the radio program "Theatre Guild on the Air," which was broadcast by National Broadcasting Co. Inc., has been the mainstay of the broadcasting company. Other radio programs running parallel to this program; Changes in the program throughout its four year span; Comparison of the...

  • Radio: Split Personality. Cott, Ted // New Republic;10/21/46, Vol. 115 Issue 16, p515 

    Highlights the popularity of radio people in the U.S. Respect earned by radio people for their influential personalities; Role and responsibility of radio people in presenting various radio programs; Argument pertaining to the radio broadcast of a program "Honeymoon in New York" by National...

  • What's on the Air?  // New Republic;5/12/37, Vol. 91 Issue 1171, p22 

    Presents a schedule of several radio programs in National Broadcasting Co. Inc., CBS Broadcasting Inc., and Mutual Broadcasting programming in the U.S.

  • The UK Radio Airplay Chart.  // Music Week;8/20/2005, Issue 34, p46 

    This section presents information on various songs to be broadcast on radio in Great Britain in August 2005.


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics