Furor flares up over cigarette magazine ads

Teinowitz, Ira; Kerwin, Ann Marie
May 2000
Advertising Age;5/22/2000, Vol. 71 Issue 22, p85
Trade Publication
The article reports on the response of the Magazine Publishers of America to the criticism that tobacco marketers have increased advertising in magazines with large underage readerships in 2000. A family readership study is expected to be released in July 2000. Philip Morris USA has already signified plans of removing its advertising from the back covers of magazines. Industry observers speculate that state attorneys general will seek action against cigarette marketers.


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