TITLE

GSD&M drives new Land Rover ads

AUTHOR(S)
Halliday, Jean
PUB. DATE
May 2000
SOURCE
Advertising Age;5/22/2000, Vol. 71 Issue 22, p81
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on the advertising campaign created for Land Rover North America Inc. by the advertising shop, GSD&M in May 2000. A television commercial was developed for Land Rover's Discovery model, which announced the vehicle's price. The company has also conducted a Web site redesign to reflect the themes of the ad campaign.
ACCESSION #
3127825

 

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