Software makers apply ad dollars to bottom line

Gilbert, Jennifer
May 2000
Advertising Age;5/22/2000, Vol. 71 Issue 22, p70
Trade Publication
The article focuses on the efforts of computer software companies to generate revenue by inserting advertisements in their free software programs. The effectiveness of the effort has not been quantified but software developers can update their ads periodically. The technology to develop ad-insertions in software products is also a growing service where companies such as Radiate, Web3000.com, and Conducent are pioneers.


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