TITLE

Banner pitch fails to connect with the music

AUTHOR(S)
Carmichael, Matt
PUB. DATE
May 2000
SOURCE
Advertising Age;5/22/2000, Vol. 71 Issue 22, p62
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article criticizes an Internet banner advertisement created by the Zimmerman & Associates advertising agency for StreamSearch.Com. The advertisement promotes a song by rock group Metallica featured on the soundtrack of the film "Mission: Impossible 2." Observers claim the ad is confusing but is clear on the efforts of Metallica to combat Internet piracy.
ACCESSION #
3127817

 

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