Shakeout foreseen for car-buying sites

Halliday, Jean
May 2000
Advertising Age;5/22/2000, Vol. 71 Issue 22, p58
Trade Publication
The article focuses on changes in the online automobile-buying services industry as of May 2000. The companies in the sector are reevaluating their business models and advertising strategies to improve performance. The number of car manufacturers who are selling directly to consumers have increased.


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