TITLE

BK's Bomhard refocuses brand's taste positioning

AUTHOR(S)
MacArthur, Kate
PUB. DATE
May 2000
SOURCE
Advertising Age;05/22/2000, Vol. 71 Issue 22, p52
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on the appointment of Stephan Bomhard as senior vice president-marketing for Burger King Corp. in May 2000. Bomhard has had a long career in the food service sector. He comes to Burger King at the height to stiff competition in the fast-food chain restaurant market. Bomhard is responsible for such product innovations as the X-treme Double Cheeseburger.
ACCESSION #
3127813

 

Related Articles

  • BK's Bomhard refocuses brand's taste positioning. MacArthur, Kate // Advertising Age;5/22/2000, Vol. 71 Issue 22, p52 

    The article reports on the appointment of Stephan Bomhard as senior vice president-marketing for Burger King Corp. in May 2000. Bomhard has had a long career in the food service sector. He comes to Burger King at the height to stiff competition in the fast-food chain restaurant market. Bomhard...

  • BK Poised to Name Top Marketer. Howard, Theresa // Adweek Southeast Edition;03/13/2000, Vol. 21 Issue 11, p61 

    Deals with the selection and appointment of senior vice president of marketing at fast-food company Burger King (BK) in line with the resignation of Jim Watkins in September 1999. Executive to succeed Watkins' position according to speculations; Appointment of Julio Ramirez as senior vice...

  • Draft crowned king of burger team. MacArthur, Kate; Beardi, Cara // Advertising Age;8/20/2001, Vol. 72 Issue 34, p1 

    The article reports that Burger King Corp. has appointed Howard Draft, the chairman and chief executive of DraftWorldwide, as the point person for its integrated marketing efforts in the U.S. in 2001. Key issues discussed include initiatives by Burger King to boost slumping sales and the key...

  • THE KING'S COURT. Green, Laura // Smart Business Florida;Mar2012, Vol. 4 Issue 2, p14 

    The article focuses on marketing strategies of Burger King Corp. which is a fast-food hamburger chain located in North America. It is said by Steve Wiborg, executive vice president of Burger King Corp., that the hamburger chain aims to expand its business into quick-service restaurants. It...

  • More headaches for BK. Whalen, Jeanne; Mandese, Joe // Advertising Age;12/20/1993, Vol. 64 Issue 53, p32 

    This article reports on the dismissal of marketing chief Sidney Feltenstein from Burger King (BK) Corp. in December 1993. The dismissal is the most recent sign of the chain's ongoing marketing chaos and strained relations with franchisees. Feltenstein was the chain's 10th marketing head in the...

  • Burger King briefs DLKW to improve consistency. Sweney, Mark // Marketing (00253650);8/11/2004, p4 

    Burger King Corp. has retained creative agency Delaney Lund Knox Warren & Partners (DLKW) on its £ 11m creative ad account, with a brief to achieve more brand consistency. The review was initiated by the appointment in April of Andy Brent as chief marketing officer to evaluate the brand's...

  • Having it his way. Bowery, Joanna // Marketing (00253650);5/2/2007, p22 

    The article presents information on David Kisilevsky, senior marketing director of Burger King Corp., and his effort to promote the Burger King brand. Kisilevsky, who is in charge for North-West Europe has been on a mission to promote the Burger King brand on its values of quality. Kisilevsky...

  • BK Joe expands coffee line with Mocha Iced item.  // Nation's Restaurant News;4/23/2007, Vol. 41 Issue 17, p26 

    The article reports that Burger King will expand its BK Joe premium coffee line with a limited-time offering of an iced, chocolate-flavored version, called Mocha BK Joe Iced Coffee. The beverage is made with chocolate syrup. It is launched at a time when Burger King rival, McDonald's is...

  • Proper training quickly turns fast-food unit into model store. Berta, Dina // Nation's Restaurant News;5/26/2003, Vol. 37 Issue 21, p98 

    Discusses how proper training helps turn a fast-food restaurant into a model store. Personal experience of customer service at a Burger King restaurant in Denver, Colorado; Decision of the chain restaurant to open several stores that are open 24 hours under the partnership between Ken Donahue...

Share

Read the Article

Other Topics