TITLE

Ad groups court small but thriving direct changes

AUTHOR(S)
Beeler, Amanda
PUB. DATE
May 2000
SOURCE
Advertising Age;05/22/2000, Vol. 71 Issue 22, ps8
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article discusses the interest of advertising holding companies in acquiring independent direct marketing agencies in the U.S. in 2000. Direct marketing is experiencing a boom with positive sales and increased projects. Euro RSCG Worldwide has acquired a number of direct marketing agencies to boost its mass market reach.
ACCESSION #
3127811

 

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