TITLE

Imagine! Now dot-com ads let 4 A's buff 'brand-builder' image

AUTHOR(S)
Crain, Rance
PUB. DATE
May 2000
SOURCE
Advertising Age;5/22/2000, Vol. 71 Issue 22, p44
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article discusses the effect of electronic commerce and the Internet on the attitude of advertisers towards advertising agencies. The American Association of Advertising Agencies Inc. have protected the sector from the growth of Internet advertising by stressing the importance of the task of brand-building which is almost impossible online.
ACCESSION #
3127806

 

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