TITLE

Dealing with agency giants

PUB. DATE
May 2000
SOURCE
Advertising Age;5/22/2000, Vol. 71 Issue 22, p40
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article comments on the practice of advertising agency holding-companies of managing the accounts of competing clients. The merger of WPP Group and Young & Rubicam Inc. has created confusion in the advertising sector in terms of brand conflicts. More and more advertising agencies are realizing the advantages of having a global reach.
ACCESSION #
3127579

 

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