TITLE

Madden Direct will ease fulfillment for shoemaker

AUTHOR(S)
Beeler, Amanda
PUB. DATE
May 2000
SOURCE
Advertising Age;5/22/2000, Vol. 71 Issue 22, p36
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on the establishment of Madden Direct, a subsidiary of shoe company Steve Madden Ltd. in May 2000. The fulfillment capabilities of the subsidiary will fill retail inventory needs and manage sales by the company's electronic commerce Web site. Internet demand for Steve Madden shoes is high and continues to increase.
ACCESSION #
3127525

 

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