It'll be lights, camera, action, Lexus

Cantwell, Julie
May 2000
Automotive News;05/08/2000, Vol. 74 Issue 5873, p8
Trade Publication
Features Lexus' `IS 300 Sufficiently Radical Contest,' a television advertisement which allows visitors at www.lexus.com to build a second TV commercial for the car. Broadcasting of the commercial on the show `Who Wants to be a Millionaire'; Giving of the Lexus IS 300 to the winning producer; Message Lexus wants to communicate through its advertisement.


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