TITLE

It'll be lights, camera, action, Lexus

AUTHOR(S)
Cantwell, Julie
PUB. DATE
May 2000
SOURCE
Automotive News;05/08/2000, Vol. 74 Issue 5873, p8
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Features Lexus' `IS 300 Sufficiently Radical Contest,' a television advertisement which allows visitors at www.lexus.com to build a second TV commercial for the car. Broadcasting of the commercial on the show `Who Wants to be a Millionaire'; Giving of the Lexus IS 300 to the winning producer; Message Lexus wants to communicate through its advertisement.
ACCESSION #
3127311

 

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