Web army is spawning new lingo

Osburn, Chaz
May 2000
Automotive News;05/08/2000, Vol. 74 Issue 5873, p3
Trade Publication
Focuses on changes implemented by automobile dealers to meet the demands of consumers who use the Internet for their `vehicle-buying experience.' Hiring of `dealer information officer' (DIO), a person who oversee Web inquiries and transactions; Consumers' demand for immediate response from dealers; Benefits of the Internet as a sales tool.


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