Holden puts profit over share

Woodyard, Michael
May 2000
Automotive News;05/08/2000, Vol. 74 Issue 5873, p1
Trade Publication
Reports that DaimlerChrysler president Jim Holden is willing to give up market share in the United States, Mexico and Canada to maintain its North American margins. Percentage decline in DaimlerChrysler's North American share for 1999; Comments of Holden on the best way to revive the incentive cycle.


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