TITLE

Montana joins Samsung in behind-the lens role

AUTHOR(S)
Beardi, Cara
PUB. DATE
May 2000
SOURCE
Advertising Age;5/22/2000, Vol. 71 Issue 22, p26
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on the introduction of football player Joe Montana as the spokesman for Samsung Camera in May 2000. Samsung has successfully established its brand in the U.S. camera market and now it aims to increase brand recognition. The campaign featuring Montana is in print and is geared towards the launch of Samsung's Evoca 170 SE sports-edition camera.
ACCESSION #
3127156

 

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