TITLE

Coen's '99 tally: Cable, radio, Net drive ad revenue

AUTHOR(S)
Cardona, Mercedes M.
PUB. DATE
May 2000
SOURCE
Advertising Age;5/22/2000, Vol. 71 Issue 22, p20
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article discusses the 1999 advertising-spending report compiled by Bob Coen from McCann-Erickson Worldwide advertising agency. The report reflects the overall growth of U.S. advertising spending during the year. Results indicated a decline of broadcast television spending. It also measures the impact of U.S. economic growth on the industry. Expectations are compared with the actual performance of cable TV, radio, Internet, and print media ad spending. INSET: U.S. advertising volume.
ACCESSION #
3127154

 

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