Diamond breaks open $10 mil brand campaign

Thompson, Stephanie
May 2000
Advertising Age;5/22/2000, Vol. 71 Issue 22, p13
Trade Publication
The article reports on the $10 million television and print advertising campaign of Diamond of California, launched in May 2000. The campaign highlights the Diamond's line of nuts and snacks. The company believes that the culinary nut category lacks branding. It plans to release new products in 2001, including Sesame Glazed Walnuts.


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