TITLE

Diamond breaks open $10 mil brand campaign

AUTHOR(S)
Thompson, Stephanie
PUB. DATE
May 2000
SOURCE
Advertising Age;5/22/2000, Vol. 71 Issue 22, p13
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on the $10 million television and print advertising campaign of Diamond of California, launched in May 2000. The campaign highlights the Diamond's line of nuts and snacks. The company believes that the culinary nut category lacks branding. It plans to release new products in 2001, including Sesame Glazed Walnuts.
ACCESSION #
3127151

 

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