TITLE

'Glamour' offers advertisers 'Dos & don'ts.'

AUTHOR(S)
Kerwin, Ann Marie
PUB. DATE
May 2000
SOURCE
Advertising Age;5/22/2000, Vol. 71 Issue 22, p4
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on publisher Debi Fine's marketing plan for "Glamour" magazine in 2000. An advertising campaign was launched to highlight the magazine's "Dos & Don'ts" column. A special issue of the magazine which will be promoted by Wal-Mart Stores Inc. There are plans for an outdoor advertising campaign. The company places emphasis on the consistency in advertising and editorial content.
ACCESSION #
3127145

 

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