TITLE

Upfront moves as early buyers cut TV ad deals

AUTHOR(S)
Friedman, Wayne
PUB. DATE
May 2000
SOURCE
Advertising Age;5/22/2000, Vol. 71 Issue 22, p3
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on the decision of media buyers to negotiate upfront agreements with television networks immediately after the announcement of fall 2000 programming schedules. Starcom Media Services, MediaVest and Media Edge are among the media buying agencies that signed early deals with television networks and paid cost-per-thousand increases of 10 percent to 12 percent over the previous year. Observers claim that the buying level may be a bargain as average CPM increases of 15 to 17 percent are anticipated.
ACCESSION #
3127143

 

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics