TITLE

Pillsbury earmarks $45 mil for Green Giant meals launch

AUTHOR(S)
Thompson, Stephanie
PUB. DATE
May 2000
SOURCE
Advertising Age;5/22/2000, Vol. 71 Issue 22, p2
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on the marketing campaign launched by Pillsbury Co. for its line of frozen Green Giant Complete Skillet Meals in May 2000. The all-in-one meal category in the frozen food market has experienced sustained growth. The product line targets busy people and working mothers. The line features seven varieties of the chicken-based meals.
ACCESSION #
3127142

 

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