Exxon Mobil global work put in review

Halliday, Jean; Petrecca, Laura; Wentz, Laurel
May 2000
Advertising Age;5/22/2000, Vol. 71 Issue 22, p1
Trade Publication
The article reports on Exxon Mobil Corp.'s review of advertising agencies for its $100 million advertising account in May 2000. Agencies being considered include DDB Worldwide and McCann-Erickson Worldwide. The company plans to strengthen its corporate image by combining brands in single campaigns. The trend is strong among oil companies to globalize their advertising efforts.


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