NFL stars stage end run around SAG picket lines

Friedman, Wayne; Cuneo, Alice Z.; Linnett, Richard
May 2000
Advertising Age;5/22/2000, Vol. 71 Issue 22, p1
Trade Publication
The article discusses the efforts of advertisers to find actors to appear in television advertisements during the strike by members of the Screen Actors Guild (SAG) in May 2000. Adidas tapped professional athletes for their commercials. Compensation issues are at the root of the strike. Athletic unions hasve also started supporting the strike.


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