TITLE

AT&T puts $250 mil bet on net

AUTHOR(S)
Cuneo, Alice Z.; Elkin, Tobi
PUB. DATE
May 2000
SOURCE
Advertising Age;5/22/2000, Vol. 71 Issue 22, p1
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article focuses on the advertising campaign to introduce AT&T Wireless Services Inc. in May 2000. The budget for the campaign is $250 million with the tagline "Your world. Close at hand." The branding supports AT&T Corp.'s new venture formed as a tracking stock. Its first television commercial features a shepherd and his flock in the Basque countryside bordering France and Spain.
ACCESSION #
3127136

 

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