BMW & the British Motor Industry: Shock to the System

Kimberley, William
May 2000
Automotive Manufacturing & Production;May2000, Vol. 112 Issue 5, p34
Trade Publication
Deals with the announcement of BMW that it will sell its Rover and MG automobile companies together with the Longbridge plant in Birmingham, England, to an unknown venture capital company. Challenges faced by Rover; Background of the Longbridge plant; Reason for Rover's continued decline of sales in the market.


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