Trust & Betrayal: Mayzie and Horton Leaders

Locander, William B.; Luechauer, David L.
March 2008
Marketing Management;Mar/Apr2008, Vol. 17 Issue 2, p44
The article discusses the role of trust in organizational leadership and how it relates to chief marketing officers (CMOs) and organizational culture. The authors comment on how loyalty and trust are depicted in the book "Horton Hatches the Egg," by Dr. Seuss. They discuss several concepts for good leadership such as the importance of communication in organizations, how consistent behavior and attitudes can inspire employee loyalty and the importance of trust in fostering teamwork. Betrayals of trust may be mended by showing employees support, allowing them to express their opinions and encouraging forgiveness.


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