TITLE

THE GENDER GAP

PUB. DATE
March 2008
SOURCE
Marketing Management;Mar/Apr2008, Vol. 17 Issue 2, p7
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article discusses a study by the Internet research company comScore Inc. regarding the use of the Internet by women looking for health and medical information. The study, designed to investigate how online activity influences decision making by women regarding birth control, concluded that a majority of women who have not consulted a physician are more likely to seek information on health issues from the Internet than from their family or friends. The use of user-generated content regarding health information is increasing as women often converse through the Internet regarding health issues.
ACCESSION #
31236071

 

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