Marketing ain't easy, but it's necessary

March 2008
Marketing Management;Mar/Apr2008, Vol. 17 Issue 2, p6
The article discusses a survey by the advertising firm Creative Group which suggests that executives in the advertising and marketing industries believe their job is growing more difficult. A majority of executives who participated in the telephone poll commented that the demands of their jobs had increased. Dave Willmer, executive director of Creative Group, comments that the fragmentation of media has forced executives to adapt and use other options such as entertainment and social media to reach their audiences. Nearly a third of respondents commented that the challenge of balancing work and personal needs was the most difficult element of their job.


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