TITLE

Exhibs buy ITV unit

AUTHOR(S)
Clarke, Steve
PUB. DATE
March 2008
SOURCE
Daily Variety;3/7/2008, Vol. 298 Issue 44, p6
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports that British cinema chains Odeon and Cineworld have formed a 50/50 joint venture to acquire part of commercial broadcaster ITV's share in Carlton Screen Advertising. Cineworld Chief Executive Steve Wiener explained that they plan to establish a more targeted, flexible and timely service for local businesses and advertisers.
ACCESSION #
31230193

 

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