Exhibs buy ITV unit

Clarke, Steve
March 2008
Daily Variety;3/7/2008, Vol. 298 Issue 44, p6
Trade Publication
The article reports that British cinema chains Odeon and Cineworld have formed a 50/50 joint venture to acquire part of commercial broadcaster ITV's share in Carlton Screen Advertising. Cineworld Chief Executive Steve Wiener explained that they plan to establish a more targeted, flexible and timely service for local businesses and advertisers.


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