TITLE

Franchises can teach us about customer care

AUTHOR(S)
Gerstenhaber, Moshe
PUB. DATE
March 2000
SOURCE
Marketing (00253650);3/16/2000, p18
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Comments on the value of quality customer service to the revenue potential of a franchisee. Cultivation of corporate culture for high levels of customer satisfaction; Understanding of changing customer needs.
ACCESSION #
3122297

 

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics