Rain Man or Pied Piper? Moving Business Schools Beyond Media Rankings with Mass Customization and Stakeholder Education

Glick, William H.
February 2008
Academy of Management Perspectives;Feb2008, Vol. 22 Issue 1, p18
Academic Journal
The author comments on the article "The Rain Man Cometh-Again," by Robert Zemsky in the February 2008 issue of "Academy of Management Perspectives." He comments that business schools frequently participate in ranking of universities conducted by the media and suggests ranking systems are designed to attract audiences rather than reflect school quality. He notes that the rankings are often based on statistics regarding student achievement and Graduate Management Admission Test (GMAT) results. The author suggests consumer education and customization of rankings would improve the effectiveness of rankings.


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