TITLE

Food Cooks at 360

AUTHOR(S)
Steinert-'lhrelkeld, Tom
PUB. DATE
March 2008
SOURCE
Multichannel News;3/3/2008, Vol. 29 Issue 9, p8
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article reports offers information about the 360 degree marketing strategy of food cooking channels in the U.S. It is stated that Scripps Networks's channels use the 360-degree marketing strategy to establish a circular relationship between networks and sponsors. Details regarding the 360-degree marketing strategy is elaborated.
ACCESSION #
31207456

 

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