Food Cooks at 360

Steinert-'lhrelkeld, Tom
March 2008
Multichannel News;3/3/2008, Vol. 29 Issue 9, p8
The article reports offers information about the 360 degree marketing strategy of food cooking channels in the U.S. It is stated that Scripps Networks's channels use the 360-degree marketing strategy to establish a circular relationship between networks and sponsors. Details regarding the 360-degree marketing strategy is elaborated.


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