A Change in The Weather

Gibbons, Kent
March 2008
Multichannel News;3/3/2008, Vol. 29 Issue 9, p8
The article reports on the plan of changing the advertising strategy of Weather Channel's TV and media ad-sales unit in the U.S. in 2008. Paula Iaffaldano, executive vice president and general manager at TWC Media Solutions, states that the reports done for media buyers have helped Weather Channel change its perception to acquire a more impactful place to advertise. Furthermore, Weather is planning for an evening upfront event to present the firm's new shows on March 13.


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