TITLE

ABC Spells VOD

AUTHOR(S)
Reynolds, Mike
PUB. DATE
March 2008
SOURCE
Multichannel News;3/3/2008, Vol. 29 Issue 9, p8
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article reports on the plan of Disney-ABC Television Group to offer video-on-demand (VOD) platform to telecommunication distributors in the U.S. As part of the plan, a marketing test which included ad-supported presentations of "Grey's Anatomy," "Desperate Housewives" and "Ugly Betty" plus college football games have been demonstrated in Orange County, California. David Grabert, spokesman of Cox Communications Inc., said that many distributors felt that the trial was a success.
ACCESSION #
31207450

 

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