ABC Spells VOD

Reynolds, Mike
March 2008
Multichannel News;3/3/2008, Vol. 29 Issue 9, p8
The article reports on the plan of Disney-ABC Television Group to offer video-on-demand (VOD) platform to telecommunication distributors in the U.S. As part of the plan, a marketing test which included ad-supported presentations of "Grey's Anatomy," "Desperate Housewives" and "Ugly Betty" plus college football games have been demonstrated in Orange County, California. David Grabert, spokesman of Cox Communications Inc., said that many distributors felt that the trial was a success.


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