TITLE

Motivating The Middle Market

AUTHOR(S)
Panko, Ron
PUB. DATE
March 2008
SOURCE
Best's Review;Mar2008, Vol. 108 Issue 11, p75
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article focuses on the move of large and small life insurers in the U.S. to begin reaching middle-income customers. It is stated that middle-income Americans need more life insurance, and the financial services industry is starting to figure out how to get it to them. It is further mentioned that reaching the middle-income market is not just for big carriers with scale to invest in technology, but for small companies to build entire businesses around the segment.
ACCESSION #
31203389

 

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