TITLE

Dog gone ad works

AUTHOR(S)
Nicholson, Joe
PUB. DATE
May 2000
SOURCE
Editor & Publisher;05/08/2000, Vol. 133 Issue 19, p38
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Discusses the effectiveness of United States newspaper display advertisements for recovering lost pets. Results upon publication of the advertisements; Experience of a New York couple regarding newspaper advertising of a lost dog.
ACCESSION #
3119170

 

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