Made to Order

Herman, Matthew
March 2008
Pharmaceutical Representative;Mar2008, Vol. 38 Issue 3, p30
The article focuses on the increasing number of restaurants that offer online catering services especially for physicians and pharmaceutical sales personnel in the U.S. It gives the example of Web-based caterer Vmeals in offering a variety of food options, and introducing a pilot program in which sales personnel used their online tool for ordering lunches. It also explains the benefit of having online caterers in the health care industry.


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