Short but sweet

Warner, K. C.
March 2008
Pharmaceutical Representative;Mar2008, Vol. 38 Issue 3, p18
The article focuses on the need of pharmaceutical sales personnel to know the importance of evidence-based medicine before they introduce their products to physicians in the U.S. It explains that evidence-based medicine is a set of validity and usefulness criteria physicians use to review studies and make treatment decisions. It also states that physicians expect that sales personnel understand and use evidence-based principles.


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