Knowledge is power

March 2008
Pharmaceutical Representative;Mar2008, Vol. 38 Issue 3, p10
The article presents a survey conducted by CMR Institute which identifies the preference of physicians to value highly educated sales representatives in the U.S. It mentions that physicians recognize sales representatives whose knowledge includes disease management, business acumen and regulatory and quality-of-life issues. It also reveals the preferred informational areas of physicians, such as principles of drug actions and interactions, drug-resistance and others.


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